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AI SEO SERVICES

AI Search is the New SEO.

Stop chasing old rankings. Start owning AI answers.

47% of Google searches already show AI Overviews. ChatGPT, Perplexity, and voice assistants are answering your customers' questions — without sending them to your website. We help your brand become the answer those AI platforms give, no matter where your customers search.

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AEOLLM SEOVoice SearchGoogle AI OverviewsChatGPT Visibility

AI Search Visibility

ChatGPT · Perplexity · Google AIO

ChatGPTOutlier Digital is a lead generation agency…
PerplexityAccording to Outlier's team…
Google AIOOutlier recommends starting with…

47%

Searches show AI Overviews

+20%

Voice search users

-50%

Organic clicks by 2028

AI platforms covered

6+

Mode

AEO

Trusted by Canadian service businesses
Apex Dental
Toronto Limo Co
Hudson Outdoor
Cedar Law
Coastal Collective
Elevate Fitness
Maple Comfort
Greenscape Designs
Caldwell HVAC
Morrison Barristers
Oak & Vine
Purecycle Fitness
Apex Dental
Toronto Limo Co
Hudson Outdoor
Cedar Law
Coastal Collective
Elevate Fitness
Maple Comfort
Greenscape Designs
Caldwell HVAC
Morrison Barristers
Oak & Vine
Purecycle Fitness

47%

Of Google searches now show AI Overviews

50%

Drop in organic clicks projected by 2028 (Gartner)

20.5%

Of people worldwide now use voice search

6+

AI platforms we optimise your brand for

Why old SEO rules no longer apply

Your customers have moved on to AI search. Your strategy needs to follow them.

The search landscape has permanently shifted. Google's AI Overviews now answer questions directly on the results page — before users ever visit a website. ChatGPT, Perplexity, Claude, and Copilot are being used daily by millions of people to get recommendations, research brands, and make purchase decisions. Traditional SEO built for the blue-link era is no longer enough. Answer Engine Optimisation (AEO) is how you stay visible in this new world.

Our AI SEO service is not about gaming algorithms or stuffing keywords. It's about structuring your brand's content, authority, and technical signals so that AI systems — whether Google's models, OpenAI, or Perplexity — recognise your brand as the credible, authoritative answer to your customers' most important questions. We've decoded the signals these systems respond to, and we build them into everything we do.

Answer Engine Optimisation (AEO): structure your content to appear as direct AI answers
LLM SEO: get cited and recommended by ChatGPT, Claude, Perplexity, and Copilot
Google AI Overview optimisation: own the AI-generated summaries at the top of search
Voice search optimisation: rank for the conversational queries Siri, Alexa, and Google Assistant serve
E-E-A-T authority building: the trust signals AI models use to decide whose answers to surface

47%

Of Google searches now show AI Overviews

50%

Drop in organic clicks projected by 2028 (Gartner)

20.5%

Of people worldwide now use voice search

6+

AI platforms we optimise your brand for

AEO is the new SEO — don't get left behind

The brands showing up in AI answers right now aren't more famous. They're better optimised for how AI systems consume and cite content.

Facing intense competition from social media platforms and LLMs, Google is rapidly evolving. Organic clicks are declining as users get answers from AI Overviews, voice results, or LLMs directly. The question is not whether this affects your business — it already does. The question is whether your brand is positioned as a trusted source that AI surfaces, or invisible to the systems your customers are relying on.

We've worked with businesses across every sector and consistently identified the same gap: great service, invisible in AI search. Our AEO methodology closes that gap. We audit how AI platforms currently perceive your brand, identify the content and authority gaps holding you back, and implement a structured programme that earns your brand prominent placement across every AI-driven search surface.

We audit how your brand currently appears across ChatGPT, Perplexity, Google AIO, and voice search — most clients are shocked at how little they feature.
We identify the exact content gaps, authority signals, and structural issues that prevent AI platforms from surfacing your brand.
We implement structured data, FAQ content, and authority-building content that aligns with how AI models evaluate trustworthiness.
We monitor AI platform citations and Google AIO appearances week-over-week to measure progress and adapt strategy.
We build E-E-A-T signals — expertise, authoritativeness, trustworthiness — the fundamental criteria AI systems use to decide who to cite.
We diversify your traffic sources so declining blue-link traffic is replaced by AI-referred visits, voice queries, and direct brand searches.
What we cover

Every service under one roof.

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Answer Engine Optimisation

Make your brand the direct answer AI platforms give to your customers' questions.

AEO is the practice of structuring your content so that AI-powered search engines — Google's AI Overviews, ChatGPT, Perplexity, and others — select your content as the direct answer to user queries. We audit your content structure, implement Q&A and FAQ frameworks, add structured data markup, and rewrite key pages for the way AI models extract and cite information.

AI Overview content optimisation
FAQ and Q&A content frameworks
Schema markup for direct-answer eligibility
Featured snippet and People Also Ask capture
Learn more about Answer Engine Optimisation
Answer Engine Optimisation service visual

Active coverage area

Make your brand the direct answer AI platforms give to your customers' questions.

View

1/5

Intent

Buyer need

Proof

Trust signal

Action

Lead path

1

AI Overview content optimisation

2

FAQ and Q&A content frameworks

3

Schema markup for direct-answer eligibility

Coverage progress20%

Not sure where to start?

Talk to our team
Capabilities

Built for performance at every layer.

AI Overview Optimisation

Structure your content to appear in Google's AI-generated summaries — the zero-click answers appearing above all other results for high-intent queries.

ChatGPT & LLM Citation

Build the brand authority and content depth that makes ChatGPT, Perplexity, Claude, and Copilot cite your business as a trusted source.

Voice Search Optimisation

Optimise for the conversational, long-tail queries that 20%+ of your potential customers are asking Siri, Alexa, and Google Assistant daily.

Answer Engine Optimisation

FAQ frameworks, Q&A content, and structured data that make every important question in your space an opportunity for your brand to be the answer.

E-E-A-T Authority Building

Expert authorship, credentialing, third-party citations, and trustworthiness signals that satisfy the criteria AI models use to choose whose content to surface.

Geo & Local AI SEO

AI-driven local search strategies ensuring your brand dominates geo-targeted voice queries, local AI Overviews, and map-based AI suggestions.

Traffic Diversification

As blue-link clicks decline, we build AI-referred traffic, direct brand search, and voice-referred visits to replace what traditional SEO is losing.

Schema & Structured Data

Automated schema implementation — FAQ, Article, LocalBusiness, HowTo, Product — the structured signals that help AI systems understand and cite your content.

AI Search Analytics

Weekly reporting on AI Overview appearances, LLM citations, voice search positions, and competitive benchmarking — full visibility on your AI search footprint.

Technology

The platforms we build on.

We're platform-agnostic but opinionated. Every platform recommendation is made after understanding your business model, your team's capability, and your growth plans — not because it's easiest for us.

Google Search Console

AIO monitoring

GSC data analysed weekly to track AI Overview appearances, click-through rates, and the impressions you're generating from AI-surfaced results versus traditional blue-link results.

Perplexity & ChatGPT

Citation testing

Systematic prompt testing across ChatGPT, Perplexity, Claude, and Copilot to measure how often your brand is cited, what context it appears in, and what competitors are being surfaced instead.

SEMrush & Ahrefs

Authority tracking

Domain authority, topical authority, and backlink profile monitoring — the foundational signals that drive both traditional and AI search visibility. We're a certified SEMrush Agency Partner.

Schema Validator

Structured data

Automated JSON-LD schema generation and validation for every content type — ensuring your structured data is always valid, complete, and eligible for rich results and AI citations.

BrightLocal

Local AI SEO

Local search visibility tracking including Google Business Profile performance, local AI Overview appearances, and voice search result monitoring for geo-targeted queries.

Custom AI Monitor

Brand mentions

Proprietary monitoring tool that tracks your brand's appearance across major LLMs on a weekly basis, logging citations, context, sentiment, and competitive presence in AI-generated answers.

Selected Work

Proven outcomes.

All work

14

AI Overview placements

+312%

AI-referred traffic

Legal Services

Kotak Law

Toronto law firm invisible in AI Overviews for key practice area queries. We implemented AEO content restructuring and E-E-A-T authority building. Now cited in Google AIO for 14 target practice area queries and receiving ChatGPT citations for Toronto legal services.

14

AI Overview placements

+312%

AI-referred traffic

22

Voice search #1 positions

+185%

Local organic leads

Home Services

Pure Water Systems

Water purification company competing in a voice-search-heavy local market. Voice search optimisation and local AEO programme delivered first-position voice responses for 22 high-intent local queries across Toronto and the GTA.

22

Voice search #1 positions

+185%

Local organic leads

4 mo

To first LLM citations

+267%

Brand search volume

Green Tech

Greentak Energy

Clean energy brand missing from AI conversations entirely. LLM SEO programme, authoritative content publication, and digital PR campaign. Now cited in Perplexity and ChatGPT responses for Canadian clean energy queries within 4 months.

4 mo

To first LLM citations

+267%

Brand search volume

How we work

Our Strategic Process

Step 1

Map your brand's current visibility across every AI search surface.

Comprehensive audit of how your brand appears (or doesn't) in Google AI Overviews, ChatGPT, Perplexity, Claude, and voice search. We test 50+ high-value queries and deliver a full competitor comparison — you'll see exactly where you stand and what's blocking your AI visibility.

Book a Free Call
01

Phase 1 of 6

AI Audit

All phases

Next: Gap Analysis

FAQ

Answers, before you ask.

The most common questions we hear about services, process, timelines, and fit — answered plainly.

Answer Engine Optimisation is the practice of structuring your website's content so that AI-powered search engines — including Google's AI Overviews, ChatGPT, Perplexity, and voice assistants — select your content as the direct answer to user queries. While traditional SEO focuses on ranking in blue-link results, AEO focuses on being surfaced as the answer itself, before users ever see a ranked list of websites. As AI Overview adoption grows (now at 47% of Google searches), AEO is increasingly essential for maintaining search visibility.

Insights

Industry perspectives.

Practical guides and data-backed insights from our senior team.

All articles

AI Search

AEO vs SEO: What's Changed and What It Means for Your Business in 2026

AI Search·8 min read

AEO vs SEO: What's Changed and What It Means for Your Business in 2026

Google's AI Overviews now appear on 47% of searches. ChatGPT and Perplexity are answering questions your customers used to Google. Traditional SEO is not dead — but it's no longer sufficient. We explain exactly what's changed, which strategies still work, and what you need to add to your programme to stay visible as AI search becomes the default.

AI Search·8 min read

LLM SEO

How to Get Your Brand Cited by ChatGPT and Perplexity: The Complete Guide

LLM SEO·6 min read

How to Get Your Brand Cited by ChatGPT and Perplexity: The Complete Guide

Most businesses have no idea how their brand appears in ChatGPT or Perplexity answers — or whether it appears at all. We share the exact framework we use to audit LLM brand visibility, identify the content and authority gaps, and build a programme that gets local and regional businesses cited in AI answers within 3-6 months.

LLM SEO·6 min read

Voice Search

Voice Search Optimisation in 2026: Why It's Not Optional for Local Businesses

Voice Search·5 min read

Voice Search Optimisation in 2026: Why It's Not Optional for Local Businesses

153.5 million people in the US use voice assistants daily. Millennials and Gen Z are more likely to use voice search than older generations — and they're asking about local businesses, making purchase decisions, and comparing service providers entirely by voice. We lay out the optimisation framework that gets local businesses into voice-delivered answers.

Voice Search·5 min read
Ready?

Let's build something that
compounds over time.

One senior team. Every channel. No hand-offs. Book a Free Call and we'll review your current setup before we speak.