TECHNICAL SEO
Fix the Foundation. Then Build Traffic That Lasts.
No rankings without it.
Technical SEO is the infrastructure that every other SEO investment runs on. A broken foundation means every piece of content you publish, every link you earn, and every dollar you spend on optimisation is working at 40% efficiency. We fix that.
View our workSite Audit Results
Lighthouse scores
98
Perf
100
Access
100
SEO
96
Best P.
Page Speed
98/100
Technical SEO
97%
Avg. crawl score after audit
< 2s
Avg. LCP after optimisation
+48%
Avg. organic traffic lift
Senior
Technical team
Every other SEO investment is limited by your technical foundation.
Most businesses invest in content and link building before fixing their technical foundation — and then wonder why results plateau. Crawl errors, JavaScript rendering issues, broken redirect chains, and Core Web Vitals failures silently limit the impact of everything else you're spending on SEO. We find and fix the foundation first, then build on top of it.
Technical SEO issues are often invisible to site owners. You can't see a broken redirect chain in your website editor. You can't feel a slow LCP without running a Lighthouse test. But Googlebot sees all of it — and it affects how efficiently Google indexes your content and how it ranks your pages. The businesses that invest in technical health consistently outperform their competitors at every content investment level.
97%
Avg. crawl score after audit
< 2s
Avg. LCP after optimisation
+48%
Avg. organic traffic lift
Senior
Technical team
A clean technical foundation multiplies the return on every other SEO investment.
Think of technical SEO as the plumbing in a building. When it works, no one notices. When it doesn't, everything else underperforms. A site with crawl errors, broken redirect chains, and failing Core Web Vitals scores isn't just losing rankings — it's diluting the value of every piece of content it publishes and every backlink it earns.
We've inherited technical SEO situations where fixing the foundation — with no new content, no new links — produced a 40-60% lift in organic traffic within 60 days. The content was already there. The links were already there. The foundation was preventing Google from seeing them properly. Technical SEO is often the fastest path to organic growth for established sites because it unlocks value that already exists.
Every service under one roof.
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Find every issue holding back your organic performance.
A comprehensive technical audit of your entire site — crawl coverage, indexation, redirect chains, Core Web Vitals, JavaScript rendering, structured data, internal linking, and more. Delivered as a prioritised action list with clear implementation instructions for your development team or ours.
Active coverage area
Find every issue holding back your organic performance.
View
1/5
Intent
Buyer need
Proof
Trust signal
Action
Lead path
Full crawl analysis with Screaming Frog + custom scripts
JavaScript rendering audit (Googlebot rendering comparison)
Core Web Vitals analysis by page template
Not sure where to start?
Talk to our teamBuilt for performance at every layer.
Full Technical Audit
Crawl analysis, indexation review, redirect chains, and structured data — delivered as a prioritised fix list with clear implementation specs.
Core Web Vitals
LCP, CLS, and INP optimisation at the code level. Green Lighthouse scores across every page template, verified after every fix sprint.
Crawl & Indexation
Crawl budget management, sitemap optimisation, and canonicalisation strategy for sites of any size — from 50 pages to 500,000.
JavaScript SEO
Rendering analysis comparing what users see vs. what Googlebot sees. SSR and SSG recommendations for JavaScript-heavy sites.
International SEO
Hreflang implementation, ccTLD strategy, and geo-targeting configuration for multi-language and multi-region sites.
Redirect Management
Full redirect chain audit and elimination. Clean 301s that preserve every point of your accumulated link equity after any migration.
Structured Data
Schema markup across all relevant types — LocalBusiness, FAQ, Article, Product, Review, and more. Verified with Google Rich Results Test.
Security & HTTPS
HTTPS migration, mixed content resolution, and security header configuration. Full SSL compliance with HSTS implementation.
Log File Analysis
Server log analysis to understand exactly how Googlebot is crawling your site, where budget is wasted, and which pages are being ignored.
The platforms we build on.
We're platform-agnostic but opinionated. Every platform recommendation is made after understanding your business model, your team's capability, and your growth plans — not because it's easiest for us.
Screaming Frog
Site crawlerOur primary crawl tool for technical audits. We use custom extraction scripts and crawl configurations to identify every issue class — redirects, missing metadata, Core Web Vitals data, structured data errors, and internal link equity flow.
Google Search Console
Google dataThe authoritative source for how Google is indexing your site. We set up proper GSC configuration, monitor coverage reports, and build custom alerts for new indexation errors, Core Web Vitals failures, and manual actions.
Lighthouse / PageSpeed Insights
PerformanceWe run Lighthouse audits in CI/CD pipelines so performance regressions are caught at the code level before deployment. Every Core Web Vitals fix is verified with before-and-after Lighthouse scores across all key page templates.
Ahrefs
Link analysisUsed for backlink auditing, toxic link identification, and tracking how link equity flows through your site architecture. Essential for understanding the true impact of redirect chain elimination and internal linking improvements.
Cloudflare
CDN & cachingFor sites where server-level performance is a limiting factor, we implement Cloudflare CDN with optimal caching configuration. Often the fastest path to Core Web Vitals improvement for sites on shared hosting or slow server infrastructure.
Google Tag Manager
TrackingProper GTM implementation ensures analytics and conversion tracking don't interfere with page performance. We audit and optimise tag firing rules to minimise the performance impact of third-party scripts.
Proven outcomes.
+165%
Organic traffic
340+
Issues fixed
Nova FinTech
Full technical audit revealed 340+ crawl errors and 28 redirect chains accumulated across three site migrations. Fixed in 6 weeks. Organic traffic lifted 165% within 90 days of implementation.
+165%
Organic traffic
340+
Issues fixed
1.4s
LCP (was 6.8s)
+88%
Rankings
Prime Realty Group
Core Web Vitals overhaul on a 2,400-page property site. LCP improved from 6.8s to 1.4s. Page rankings lifted across all key queries within 8 weeks of Lighthouse scores going green.
1.4s
LCP (was 6.8s)
+88%
Rankings
100%
Traffic recovered
< 30 days
Recovery time
Coastal Collective
Post-redesign technical SEO rescue. Previous agency's missing redirect map caused a 60% traffic drop on launch. Full redirect mapping and crawl recovery completed in under 30 days.
100%
Traffic recovered
< 30 days
Recovery time
Our Strategic Process
Crawl your entire site and document every technical issue class.
We use Screaming Frog and custom scripts to crawl your complete site — identifying crawl errors, redirect chains, duplicate content, missing or broken metadata, JavaScript rendering discrepancies, and every other technical issue class. The crawl output is the ground truth for everything that follows.
Book a Free CallPhase 1 of 6
Crawl
All phases
Next: Prioritise
Answers, before you ask.
The most common questions we hear about services, process, timelines, and fit — answered plainly.
If your site has more than 50 pages, has undergone a redesign or CMS migration in the last three years, or has seen unexplained organic traffic drops, there are almost certainly technical issues present. Most technical SEO problems are invisible to site owners because they don't affect how the site looks or functions for users — only for Googlebot. An intro call with a prepared review is the fastest way to find out what's actually happening.
Industry perspectives.
Practical guides and data-backed insights from our senior team.
Technical SEO
The Technical SEO Audit Process We Run on Every New Client Site
The Technical SEO Audit Process We Run on Every New Client Site
Most technical SEO audits are raw crawl outputs with a severity score next to each issue. That's not actionable. Our audit process produces a prioritised fix list ranked by expected traffic impact — so development resources go to the issues costing you the most organic revenue first. Here's the full methodology.
Core Web Vitals
Core Web Vitals Fix Priority: Which Metric Moves Rankings Fastest
Core Web Vitals Fix Priority: Which Metric Moves Rankings Fastest
LCP, CLS, and INP each affect rankings differently — and fixing each one requires different interventions. After optimising Core Web Vitals across 80+ client sites, we have a clear picture of which fixes produce the fastest ranking impact and which ones are important for completeness but slow to show results. Here's what to fix first.
Site Migration
How to Redesign Your Website Without Destroying Your SEO Rankings
How to Redesign Your Website Without Destroying Your SEO Rankings
A website redesign without a proper technical SEO migration plan is one of the most reliable ways to wipe out years of organic authority. We've completed over 40 migrations without a meaningful ranking loss and rescued dozens of businesses from bad ones. Here's the complete pre-launch checklist we use on every migration.
Let's build something that
compounds over time.
One senior team. Every channel. No hand-offs. Book a Free Call and we'll review your current setup before we speak.