SHOPIFY DEVELOPMENT
Shopify Development That Converts, Not Just Displays.
Custom-built. Not templated.
Custom Shopify theme development, app integrations, and store optimisation for DTC brands that want to outperform their category. We build on Liquid and React — no page builders, no off-the-shelf themes, no compromises on speed or conversion.
View our workShopify Partner Build
Custom Theme · No Off-The-Shelf
$89
$124
$67
Conversion Rate
3.8%Industry avg: 1.9% → Your store: 3.8%
Shopify Partner
ROAS
7.2x
3.8%
Avg. conversion rate (vs 1.9% industry)
+38%
Avg. AOV increase
100+
Shopify stores built
7.2x
Avg. ROAS
Your Shopify theme is either your best salesperson or your worst — there is no middle ground.
Most Shopify stores are built on themes from the Theme Store, customised just enough to look different from the template. The problem: those themes are built for the widest possible audience, optimised for no one in particular, and bloated with features you don't use that slow down every page. Your conversion rate pays the price.
We build custom Shopify themes in Liquid from scratch — designed around your specific products, your customer journey, and your conversion benchmarks. The result is a store that loads faster, guides customers more effectively, and converts at nearly double the industry average. Every element is there because it earns its place.
3.8%
Avg. conversion rate (vs 1.9% industry)
+38%
Avg. AOV increase
100+
Shopify stores built
7.2x
Avg. ROAS
A 2% conversion rate improvement on $1M revenue is $20,000 per month — permanently.
Conversion rate is a multiplier on everything else you do in eCommerce. A 1% CVR improvement doubles the revenue from every paid click you buy. A 2% improvement makes every marketing channel dramatically more profitable. The most reliable path to conversion rate improvement is the store design — not the product, not the price, not the ad creative.
We've rebuilt stores from popular Shopify themes and measured the conversion impact directly. Average improvement: 40-60% in the first 90 days, driven entirely by design and UX changes. Product page layout, image handling, social proof placement, mobile navigation, and cart mechanics all contribute. Custom development is the only way to optimise all of these simultaneously.
Every service under one roof.
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Shopify themes built from scratch in Liquid.
Custom Shopify theme development using Liquid, JavaScript, and CSS. No theme framework starting points — a completely bespoke build designed for your products and your customer. Section-based architecture for your team to edit without developer involvement.
Active coverage area
Shopify themes built from scratch in Liquid.
View
1/5
Intent
Buyer need
Proof
Trust signal
Action
Lead path
Custom Liquid theme from scratch
Section and block architecture
Mobile-first, Core Web Vitals optimised
Not sure where to start?
Talk to our teamBuilt for performance at every layer.
Custom Liquid Themes
Bespoke Shopify themes built in Liquid. No theme marketplace starting points. Designed for your products and your customer journey.
Conversion Rate Optimisation
Systematic CRO from launch day — heatmaps, A/B testing, and monthly iteration to continuously improve revenue per visitor.
Performance Optimisation
90+ Lighthouse scores across every store template. Faster stores convert more — every 100ms of improvement increases CVR by ~1%.
Custom App Development
Custom Shopify apps for functionality the App Store doesn't offer — checkout extensions, admin tools, and storefront integrations.
Shopify Markets
Multi-currency, multi-language, and multi-region store configuration using Shopify Markets. International expansion without a separate store.
Platform Migrations
Zero-loss migrations from WooCommerce, Magento, or BigCommerce to Shopify. Full redirect mapping and 30-day post-migration monitoring.
App Stack Management
App audit and management — we remove app overhead that isn't earning revenue, reducing script load and improving store performance.
Checkout Optimisation
Custom checkout flows, one-page checkout, trust signals, and abandoned checkout recovery sequences built into every store.
Analytics & Attribution
GA4, Klaviyo, and Triple Whale configured from day one. Full attribution model so you always know your true ROAS and CAC.
The platforms we build on.
We're platform-agnostic but opinionated. Every platform recommendation is made after understanding your business model, your team's capability, and your growth plans — not because it's easiest for us.
Shopify Liquid
Theme languageAll custom theme development in Liquid — Shopify's native templating language. No third-party theme frameworks that add dependencies and performance overhead.
Shopify Hydrogen
HeadlessFor headless Shopify builds, we use Hydrogen (Shopify's React framework) with Oxygen hosting for the fastest possible storefront performance.
Klaviyo
Email & SMSKlaviyo implementation and management: welcome flows, abandoned cart, browse abandonment, post-purchase sequences, and segmented broadcast campaigns.
Triple Whale
AttributionPost-iOS14 attribution for Shopify stores. Triple Whale gives more accurate ROAS measurement than native platform attribution — critical for media budget decisions.
Yotpo / Okendo
ReviewsReview platform setup and management for Shopify. Review collection flows, UGC integration, and loyalty programme configuration.
Gorgias
SupportGorgias help desk integration with Shopify — support tickets connected to order data for one-click resolution. Configured as part of every full store build.
Proven outcomes.
3.8%
Conversion rate
+38%
AOV
Coastal Collective
Custom Shopify theme rebuild from a popular theme. CVR improved from 1.6% to 3.8% in 60 days post-launch. Store scaled to eight-figure revenue.
3.8%
Conversion rate
+38%
AOV
0%
Traffic loss
+52%
Conversion rate
Hudson Outdoor
WooCommerce to Shopify migration with custom product pages and Klaviyo lifecycle email. Zero traffic loss and 52% conversion rate improvement post-migration.
0%
Traffic loss
+52%
Conversion rate
94
Lighthouse score
+78%
Organic traffic
PureStack Labs
Shopify store performance audit and rebuild. Lighthouse score improved from 44 to 94. Organic traffic up 78% from improved Core Web Vitals rankings.
94
Lighthouse score
+78%
Organic traffic
Our Strategic Process
Audit your current store performance and conversion funnel.
We analyse your current CVR by device, traffic source, and product. Heatmaps, session recordings, Lighthouse benchmarks, and app stack review — all before we design or build anything.
Book a Free CallPhase 1 of 6
Audit
All phases
Next: Design
Answers, before you ask.
The most common questions we hear about services, process, timelines, and fit — answered plainly.
Shopify themes from the Theme Store are built for the widest possible audience — which means they're optimised for no one in particular. They include features you don't use that slow down every page, and their architecture limits what you can customise. A custom theme is built specifically for your products, your customer, and your conversion goals. The performance and CVR difference is consistently measurable.
Industry perspectives.
Practical guides and data-backed insights from our senior team.
Shopify Development
Why We Never Use Shopify Theme Store Templates for Client Stores
Why We Never Use Shopify Theme Store Templates for Client Stores
Dawn, Debut, and every other Shopify theme are built for demos, not for the specific conversion goals of your business. We've benchmarked 40 custom builds against their template predecessors and found consistent CVR improvements of 40-60%. Here's why the template is always a ceiling.
eCommerce CRO
The 8 Shopify Product Page Elements That Consistently Move Conversion Rate
The 8 Shopify Product Page Elements That Consistently Move Conversion Rate
After optimising product pages across 60+ Shopify stores, we've identified the 8 elements that produce measurable CVR improvement every time — regardless of product type or price point. Hero image handling, review placement, mobile layout, and cart mechanics dominate the list.
Shopify Performance
How to Take Your Shopify Store from a 45 to a 90+ Lighthouse Score
How to Take Your Shopify Store from a 45 to a 90+ Lighthouse Score
Most Shopify stores score between 35 and 55 on Lighthouse — primarily because of app bloat, unoptimised images, and render-blocking third-party scripts. We walk through the exact optimisation sequence we use to consistently reach 90+ scores on stores of any complexity.
Let's build something that
compounds over time.
One senior team. Every channel. No hand-offs. Book a Free Call and we'll review your current setup before we speak.