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Privacy Policy

Effective Date: May 25, 2026

Welcome to Outlier Digital ("Outlier Digital", "Company", "we", "our", or "us"). This Privacy Policy explains how we collect, use, disclose, protect, and process information obtained through our website, services, advertising campaigns, communications, and related digital platforms.

By accessing or using our website or services, you agree to this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information

Including but not limited to:

  • Full name
  • Email address
  • Phone number
  • Company name
  • Billing information
  • Mailing address
  • Project details
  • Advertising account access
  • Business data voluntarily submitted to us

Technical & Usage Information

Automatically collected information may include:

  • IP address
  • Browser type
  • Device identifiers
  • Operating system
  • Referring URLs
  • Website interactions
  • Session duration
  • Clickstream data
  • Cookies and tracking technologies
  • Analytics data

Marketing & Advertising Data

We may collect information related to:

  • Ad performance
  • Conversion metrics
  • CRM integrations
  • Audience insights
  • Lead generation data
  • Campaign analytics
  • Pixel and tracking events

2. How We Use Information

We may use information for any lawful business purpose, including:

  • Providing marketing services
  • Managing advertising campaigns
  • Improving website functionality
  • Client communication
  • Billing and invoicing
  • Analytics and reporting
  • Fraud prevention
  • Security monitoring
  • Legal compliance
  • Internal research and development
  • Business operations
  • Lead generation and sales
  • Performance optimization

We reserve the right to aggregate, anonymize, and analyze data for operational, statistical, and business intelligence purposes.

3. Cookies & Tracking Technologies

Our website may use:

  • Cookies
  • Pixels
  • Tags
  • Web beacons
  • Analytics tools
  • Session tracking
  • Retargeting technologies

These technologies may be provided by third parties including advertising, analytics, CRM, hosting, and social media platforms.

Users may disable cookies through browser settings; however, certain functionality may become unavailable.

4. Third-Party Services

We may utilize third-party providers including but not limited to:

  • Google
  • Meta
  • LinkedIn
  • TikTok
  • Stripe
  • HubSpot
  • Resend
  • Cloudflare
  • Vercel
  • Analytics providers
  • CRM systems
  • Hosting providers
  • Payment processors

We are not responsible for the privacy practices, policies, security, content, or operations of third-party services.

Use of third-party platforms may also be governed by their respective terms and privacy policies.

5. Data Sharing & Disclosure

We may disclose information:

  • To contractors, employees, and service providers
  • To advertising and analytics platforms
  • During mergers, acquisitions, restructuring, or asset sales
  • To comply with legal obligations
  • To protect legal rights or property
  • To investigate fraud, abuse, or security issues
  • With client consent
  • Where disclosure is otherwise permitted by law

We do not guarantee that unauthorized third parties will never gain access to information.

6. Data Retention

We retain information for as long as necessary to:

  • Provide services
  • Fulfill legal obligations
  • Resolve disputes
  • Enforce agreements
  • Protect business interests

We reserve the right to retain archived copies, backups, logs, and historical records indefinitely where permitted by law.

7. Data Security

We implement commercially reasonable safeguards; however:

  • No method of transmission is 100% secure
  • No platform can guarantee absolute security
  • Users transmit information at their own risk

Outlier Digital disclaims liability for unauthorized access, hacking, data breaches, interception, loss, theft, or alteration of data to the maximum extent permitted by law.

8. International Data Transfers

Information may be stored, processed, or transferred across jurisdictions including Canada, the United States, and other countries where our providers operate.

Users consent to such transfers.

9. Client Responsibilities

Clients are solely responsible for:

  • Obtaining lawful consent from their users
  • Compliance with privacy laws
  • Accuracy of submitted data
  • Proper use of advertising platforms
  • Legal compliance related to collected leads and marketing campaigns

Outlier Digital is not responsible for a client's regulatory or legal obligations.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age.

We do not knowingly collect information from minors.

11. Your Rights

Depending on applicable laws, users may have rights to:

  • Request access to personal data
  • Request corrections
  • Request deletion
  • Withdraw consent
  • Object to certain processing activities

We reserve the right to verify identity before responding to requests.

12. No Warranties

The website and services are provided "AS IS" and "AS AVAILABLE" without warranties of any kind, express or implied.

Information, statistics, numbers, examples, performance references, case studies, rankings, timelines, projections, and other content on our website or marketing materials are provided for general informational and promotional purposes only. They may be estimates, illustrative examples, outdated, incomplete, inaccurate, or not representative of future results. Users should not rely on website content as a guarantee, warranty, professional advice, or factual representation of expected outcomes.

We disclaim all warranties including:

  • Merchantability
  • Fitness for a particular purpose
  • Non-infringement
  • Availability
  • Accuracy
  • Reliability
  • Security

13. Limitation of Liability

To the fullest extent permitted by law, Outlier Digital shall not be liable for:

  • Indirect damages
  • Lost profits
  • Business interruption
  • Data loss
  • Reputational harm
  • Advertising losses
  • Security incidents
  • Third-party conduct
  • Platform outages
  • Algorithm changes
  • Search engine ranking fluctuations

Maximum liability shall not exceed the amount paid to Outlier Digital in the preceding three (3) months.

14. Indemnification

Users agree to defend, indemnify, and hold harmless Outlier Digital, its owners, contractors, affiliates, employees, and partners from any claims, damages, liabilities, legal fees, or disputes arising from:

  • Website use
  • Service use
  • Violation of laws
  • Breach of agreements
  • Advertising content
  • Intellectual property disputes
  • Client-provided materials

15. Changes to This Policy

We may modify this Privacy Policy at any time without prior notice.

Continued use of the website or services constitutes acceptance of updated terms.

16. Contact Information

For privacy-related inquiries:

Outlier Digital
Website: www.outlierdigital.ca