Skip to content

WEBSITE DEVELOPMENT

Website Development Built for Performance and Scale.

Clean code. No technical debt.

Custom website and web application development using modern technology stacks. From React and Next.js frontend builds to Node.js APIs and PostgreSQL backends — we build fast, secure, scalable systems your team can maintain and your business can grow on.

View our work
React / Next.jsNode.jsTypeScriptSenior Team
app.outlier.ca

Tech Stack

ReactNext.jsTypeScriptNode.jsPostgreSQLRedis

< 1s

TTFB

99.9%

Uptime

A+

Security

Uptime SLA

99.9%

Stack

React

Trusted by Canadian service businesses
Apex Dental
Toronto Limo Co
Hudson Outdoor
Cedar Law
Coastal Collective
Elevate Fitness
Maple Comfort
Greenscape Designs
Caldwell HVAC
Morrison Barristers
Oak & Vine
Purecycle Fitness
Apex Dental
Toronto Limo Co
Hudson Outdoor
Cedar Law
Coastal Collective
Elevate Fitness
Maple Comfort
Greenscape Designs
Caldwell HVAC
Morrison Barristers
Oak & Vine
Purecycle Fitness

< 1s

Avg. TTFB on delivery

99.9%

Infrastructure uptime SLA

150+

Web apps delivered

A+

Avg. security rating

Modern web development

The difference between a website and a web system is the foundation it's built on.

Most web development projects fail not because the initial build is bad, but because the foundation can't support what the business needs in year two. We build on technology stacks that scale — React, Next.js, TypeScript, Node.js — with architecture decisions made for maintainability, not just delivery speed.

We've taken over codebases where the original developer made every short-term convenience choice available — hardcoded values, no TypeScript, no tests, a single massive file — and the cost to add a single feature is three weeks of archaeological work. We build differently: documented, typed, modular systems that your next developer can onboard to in hours, not months.

React and Next.js for performant, SEO-friendly frontend builds
TypeScript throughout — no runtime type errors in production
Node.js APIs with proper authentication, rate limiting, and error handling
PostgreSQL databases with proper schema design and migration history
CI/CD pipelines from day one — no manual deployments

< 1s

Avg. TTFB on delivery

99.9%

Infrastructure uptime SLA

150+

Web apps delivered

A+

Avg. security rating

Why architecture decisions made in week one matter in year two

Technical debt is not a metaphor. It compounds like financial debt, and the interest rate accelerates.

A website built with the wrong foundation costs 2-3x more to maintain in year two than it cost to build in year one. Every feature request becomes a negotiation with the existing architecture. Every update risks breaking something else. We've rebuilt websites for businesses that paid $80,000 for a site they couldn't update without $5,000 change requests — because the foundation was wrong.

Our development process starts with an architecture review that identifies the decisions that will matter most in two years. Stack selection, data modelling, authentication, deployment infrastructure, monitoring — these are made deliberately, documented, and shared with your team before we write a line of application code. The result is a system that costs less to operate over time, not more.

Every project begins with an architecture document — stack decisions, data models, API design, and infrastructure choices — reviewed and approved before development starts.
TypeScript is non-negotiable on every project. Runtime type errors in production are preventable. We prevent them at the compiler level.
All APIs are designed with authentication, rate limiting, input validation, and error handling from day one — not added reactively after a security incident.
Database schemas are versioned with migration files from the first commit. No undocumented schema changes, no manual database alterations in production.
CI/CD pipelines are set up before the first feature is deployed. Code goes through automated tests and linting before it reaches production every single time.
Comprehensive handover documentation — architecture overview, environment setup guide, deployment process, and data model documentation — is delivered at launch.
What we cover

Every service under one roof.

Swipe or use arrows · 1 of 5

React / Next.js Development

Modern frontend development with full SEO and performance.

React and Next.js applications built with TypeScript, proper component architecture, and server-side rendering where it matters for SEO. Whether it's a content site, a customer portal, or a data-heavy dashboard — performant, maintainable, and properly typed.

React 18 with server components
Next.js App Router + SSR/SSG
TypeScript throughout
Accessibility (WCAG 2.1 AA)
Learn more about React / Next.js Development
React / Next.js Development service visual

Active coverage area

Modern frontend development with full SEO and performance.

View

1/5

Intent

Buyer need

Proof

Trust signal

Action

Lead path

1

React 18 with server components

2

Next.js App Router + SSR/SSG

3

TypeScript throughout

Coverage progress20%

Not sure where to start?

Talk to our team
Capabilities

Built for performance at every layer.

React / Next.js

Modern frontend development with TypeScript, server components, and full SEO optimisation built in from day one.

Database Architecture

PostgreSQL schema design with proper normalisation, indexing, and migration-based version control from the first commit.

Performance Engineering

Sub-1s TTFB, Core Web Vitals green across every template, CDN configuration, and image optimisation baked in.

Security First

Authentication, rate limiting, input validation, CSRF protection, and security headers configured on every project.

API Development

REST and GraphQL APIs designed for real-world load — with authentication, rate limiting, and comprehensive documentation.

Full-Stack Applications

Complete web application development: frontend, backend, database, auth, file storage, and third-party integrations.

CI/CD Pipelines

Automated deployment pipelines from day one. Code goes through tests and linting before it reaches production every time.

Infrastructure & DevOps

Cloud infrastructure on AWS, GCP, or Vercel with monitoring, alerting, and 99.9% uptime SLAs.

Analytics & Monitoring

GA4, Sentry error tracking, Datadog APM, and custom dashboards. You always know what your application is doing.

Technology

The platforms we build on.

We're platform-agnostic but opinionated. Every platform recommendation is made after understanding your business model, your team's capability, and your growth plans — not because it's easiest for us.

React / Next.js

Frontend

Our primary frontend stack for all web development. Next.js App Router with TypeScript, server components, and full SEO configuration. The right tool for content sites, web apps, and everything in between.

Node.js / Express

Backend

Node.js with Express or Fastify for API development. TypeScript throughout, proper middleware stack (auth, rate limiting, validation), and structured error handling.

PostgreSQL

Database

Our default relational database for structured business data. Proper schema design, Prisma ORM for type-safe queries, and migration-based schema versioning from project start.

Vercel / AWS

Hosting

Vercel for Next.js deployments (automatic preview environments on every PR), AWS for more complex infrastructure requirements. Both configured with proper CDN, caching, and monitoring.

GitHub Actions

CI/CD

Automated CI/CD pipelines running tests, TypeScript compilation, and linting on every pull request before merge. Production deployments are always automated, never manual.

Sentry / Datadog

Observability

Sentry for frontend and backend error tracking, Datadog for APM and infrastructure monitoring. You have full visibility into your application's health from day one.

Selected Work

Proven outcomes.

All work

99.9%

Uptime

< 800ms

API response time

SaaS

Nova FinTech

Full-stack Next.js application with Node.js API and PostgreSQL. Customer portal built for 10,000+ concurrent users with 99.9% uptime over 18 months.

99.9%

Uptime

< 800ms

API response time

15 min

Quote time (was 3 days)

+45%

Quote acceptance

Home Services

Hudson Outdoor

Custom booking and quote management web application. Replaced a manual quoting process — estimate time dropped from 3 days to 15 minutes.

15 min

Quote time (was 3 days)

+45%

Quote acceptance

2,400+

Property pages

+88%

Organic traffic

Real Estate

Prime Realty Group

Custom property listing platform built with Next.js and a PostgreSQL database. 2,400+ property pages with dynamic rendering and real-time availability.

2,400+

Property pages

+88%

Organic traffic

How we work

Our Strategic Process

Step 1

Understand your requirements before designing a solution.

We run a structured discovery session to map your exact requirements — user flows, data models, integration points, and performance expectations. The output is a technical specification document that becomes the contract for the build.

Book a Free Call
01

Phase 1 of 6

Discovery

All phases

Next: Architecture

FAQ

Answers, before you ask.

The most common questions we hear about services, process, timelines, and fit — answered plainly.

Our primary stack is React/Next.js (TypeScript) for frontend, Node.js with Express for APIs, and PostgreSQL for databases — deployed on Vercel or AWS. We use this stack because it scales well, has excellent developer tooling, and produces maintainable codebases. For specific project requirements, we'll use the right tool — we're not dogmatic about stack choices.

Ready?

Let's build something that
compounds over time.

One senior team. Every channel. No hand-offs. Book a Free Call and we'll review your current setup before we speak.