ECOMMERCE DEVELOPMENT
eCommerce Tailored for Growth.
More revenue per visitor.
We build and optimise Shopify and WooCommerce stores that convert — not just display products. From custom store design and development to CRO, lifecycle email, and paid media, we manage the full revenue engine for your brand.
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Shopify
ROAS
7.2x
7.2x
Avg. client ROAS
+38%
Avg. AOV increase
100+
Stores built
Senior
Commerce team
We engineer the full purchase path — from first click to repeat buyer.
Most eCommerce agencies either build stores or run ads. We do both — and we make them work together as a unified growth system. Design and development decisions are made with conversion data in mind from day one, and every marketing channel is tuned to the purchase funnel we've built together.
The businesses that scale fastest are the ones that treat their store as a conversion machine, not a product catalogue. Every element of the purchase path — collection architecture, product page design, cart mechanics, checkout flow, and post-purchase sequence — has a measurable impact on revenue. We optimise all of it, continuously, from the day the store goes live.
7.2x
Avg. client ROAS
+38%
Avg. AOV increase
100+
Stores built
Senior
Commerce team
Revenue per visitor is the only metric that compounds in your favour.
Scaling ad spend on a store that converts at 1.5% is expensive. Improving conversion to 3% before scaling doubles your return on every dollar of media spend indefinitely. The businesses that win in eCommerce are the ones that treat conversion rate as a strategic asset, not a static variable. We build and run the CRO programme alongside every store we develop.
We've taken stores from low-six-figures to eight-figure revenue. The pattern is consistent: the highest-impact work in the first 90 days is always on the purchase path — product pages, cart mechanics, checkout flow — not on increasing ad spend. Once the store converts efficiently, scaling media becomes straightforward. Scaling before the store is optimised is the single most common mistake DTC founders make.
Every service under one roof.
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Stores designed to convert at every stage of the purchase path.
Our eCommerce design team creates stores with conversion built in from the first wireframe. Product pages, collection layouts, filtering UX, cart, and checkout — every element is designed against conversion benchmarks from our client data. Custom Figma design systems that your team can extend independently.
Active coverage area
Stores designed to convert at every stage of the purchase path.
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1/6
Intent
Buyer need
Proof
Trust signal
Action
Lead path
Custom Figma design system for your brand
Product page architecture for maximum AOV
Collection and filtering UX design
Not sure where to start?
Talk to our teamBuilt for performance at every layer.
Shopify & WooCommerce
Custom builds on both major platforms. No templates. No page builders. Clean, fast, maintainable code that performs and ranks.
Google Shopping Ads
PMAX, Standard Shopping, and Performance Max campaigns tuned to your margin targets — not just your revenue numbers.
Lifecycle Email
Welcome, abandon, browse recovery, win-back, and repeat purchase flows — built, deployed, and managed as a retention engine.
eCommerce CRO
Systematic purchase path optimisation. Product page, cart, checkout — tested and improved continuously from launch day.
Platform Migration
Zero SEO impact migrations from any platform to Shopify or WooCommerce. Full redirect mapping and 30-day post-migration monitoring.
Paid Social (Meta, TikTok)
Dynamic product ads and prospecting campaigns tuned for your AOV and margin targets. Creative testing built in from day one.
Speed Optimisation
Sub-2 second page loads. Core Web Vitals green across all pages. Every 100ms of load time improvement lifts conversion rate.
AOV Optimisation
Bundles, upsells, cross-sells, and post-purchase offers designed to increase your average order value — tested against real data.
Checkout Optimisation
Streamlined checkout flows that remove friction, build trust, and recover abandoned carts with automated email sequences.
The platforms we build on.
We're platform-agnostic but opinionated. Every platform recommendation is made after understanding your business model, your team's capability, and your growth plans — not because it's easiest for us.
Shopify
DTC & B2COur preferred platform for DTC and B2C eCommerce. Custom Liquid theme development — no Off-The-Shelf themes. We leverage Shopify's ecosystem (Markets, B2B, Subscriptions) while maintaining lean, performant code that doesn't rely on app bloat.
WooCommerce
WordPress eCommFor businesses with existing WordPress estates, complex product structures, or B2B pricing requirements. Custom PHP and React development — no page builders. Full integration with the WordPress content management system and SEO infrastructure.
Klaviyo
Email & SMSOur preferred email marketing platform for eCommerce — best-in-class segmentation, flow automation, predictive analytics, and Shopify/WooCommerce native integration. We set up, manage, and optimise your entire Klaviyo account.
Triple Whale
AttributionPost-iOS 14 attribution for eCommerce. Triple Whale's pixel and attribution modelling gives a more accurate picture of ad-driven revenue than native platform attribution — critical for making sound media budget allocation decisions.
Yotpo / Okendo
Reviews & LoyaltyProduct review collection, UGC management, and loyalty programme infrastructure. We set up review request flows, loyalty tiers, and referral programmes as part of every eCommerce build.
Gorgias
Customer supportCustomer support help desk with deep Shopify integration. Gorgias connects support tickets to order data, enabling one-click refunds, reorders, and order edits directly from the support interface. We configure and integrate it as part of every full eCommerce build.
Proven outcomes.
7.2x
Q1 ROAS
+38%
AOV
Coastal Collective
Shopify redesign plus a full concurrent CRO programme. Checkout completion improved 31%. Store scaled from low-six-figures to eight-figure revenue in 18 months with the same media budget.
7.2x
Q1 ROAS
+38%
AOV
7.2x
Blended ROAS
+18%
Conv. rate
Hudson Outdoor
Full eCommerce build on WooCommerce plus Google Shopping, Meta Ads, and lifecycle email as a unified growth system. Every channel designed around the purchase path we built.
7.2x
Blended ROAS
+18%
Conv. rate
0%
Traffic loss
+52%
Conversion rate
PureStack Labs
WooCommerce to Shopify migration with full URL mapping and zero ranking loss. Post-migration CRO programme lifted conversion rate from 1.8% to 2.9% in the first 60 days.
0%
Traffic loss
+52%
Conversion rate
Our Strategic Process
Deep dive into your store performance, customers, and competitive landscape.
We audit your existing store data before designing or building anything — conversion rates by device, drop-off points in the funnel, AOV by product category, email flow performance, and paid media structure. We combine analytics data with heatmaps and session recordings to understand exactly where revenue is being lost and why.
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Next: Strategy
Answers, before you ask.
The most common questions we hear about services, process, timelines, and fit — answered plainly.
Shopify is the right choice for most DTC brands — simpler to operate, excellent app ecosystem, and Shopify Payments removes payment gateway complexity. WooCommerce is right for businesses with an existing WordPress estate, complex product structures, B2B pricing, or requirements that Shopify's architecture doesn't support natively. We'll give you a direct recommendation after understanding your business during our strategy call.
Industry perspectives.
Practical guides and data-backed insights from our senior team.
eCommerce Strategy
Why You Should Fix Your Store's Conversion Rate Before Scaling Ad Spend
Why You Should Fix Your Store's Conversion Rate Before Scaling Ad Spend
Doubling your ad budget on a 1.5% converting store doubles your spend and doubles your revenue. Improving conversion to 3% before scaling doubles your revenue from every dollar you already spend — permanently. We walk through the purchase path audit process and the specific interventions that consistently move conversion rate in the first 60 days.
Shopify Development
Why We Never Use Page Builders for Shopify Stores
Why We Never Use Page Builders for Shopify Stores
Shopify page builders — PageFly, GemPages, Shogun — are appealing for their speed and visual editing. In practice, they produce bloated code that fails Core Web Vitals, creates maintenance nightmares, and limits what you can build as the store scales. Here's what we build instead and why it performs better at every scale.
Email Marketing
The 6 Klaviyo Flows Every Shopify Store Needs From Day One
The 6 Klaviyo Flows Every Shopify Store Needs From Day One
Most Shopify stores launch with a welcome email and an abandoned cart flow. That's leaving 60% of email revenue on the table. We walk through the six flows that consistently generate the most revenue per subscriber — with the trigger logic, timing, and copy principles that make each one perform.
Let's build something that
compounds over time.
One senior team. Every channel. No hand-offs. Book a Free Call and we'll review your current setup before we speak.