CITATION AUDIT & BUILD
Fix your NAP data across 45+ directories.
Win the map pack.
Inconsistent Name, Address, Phone data across directories is one of the top suppressors of map pack rankings. We audit every citation, correct every inconsistency, and build new listings in the directories your competitors are using that you aren't.
View our workGrowth plan for Citation Audit & Build
Business impact
Citation Audit & Build is evaluated by how it supports leads, trust, visibility, and conversion, not just whether tasks were completed.
Strategy first
We start with the market, buyer intent, current gaps, and the role this service plays in the larger growth system.
Execution detail
Implementation is handled with the small technical and messaging details that usually separate average results from useful ones.
45+
Directories audited
3 wks
Avg cleanup timeline
+28%
Avg map pack movement
Primary goal
More leads
Outlier
Senior-led
45+
Directories audited
3 wks
Avg cleanup timeline
+28%
Avg map pack movement
Expert
Service depth
Citation Audit & Build should create measurable business value.
Citation Audit & Build is a specialist growth service focused on turning search demand, website traffic, customer trust, and follow-up into measurable calls, bookings, quote requests, purchases, or qualified sales conversations.
Citation Audit & Build is a specialist growth service focused on turning search demand, website traffic, customer trust, and follow-up into measurable calls, bookings, quote requests, purchases, or qualified sales conversations.
45+
Directories audited
3 wks
Avg cleanup timeline
+28%
Avg map pack movement
Expert
Service depth
These issues quietly reduce visibility, trust, and lead quality.
Citation Audit & Build works best when it is connected to your website, campaigns, tracking, proof, and follow-up process.
We do not treat the service as a loose checklist. We connect strategy, implementation, reporting, and buyer behaviour so the work supports calls, bookings, quote requests, purchases, or qualified sales conversations.
Every service under one roof.
Swipe or use arrows · 1 of 4
Business impact
Citation Audit & Build is evaluated by how it supports leads, trust, visibility, and conversion, not just whether tasks were completed.
Active coverage area
Business impact
View
1/4
Intent
Buyer need
Proof
Trust signal
Action
Lead path
Mapped to buyer intent and commercial value
Connected to tracking, reporting, and conversion paths
Reviewed against competitors and current performance
Not sure where to start?
Talk to our teamBuilt for performance at every layer.
Search intent
We shape the service around what buyers actually search, compare, and need to believe before they contact a business.
Conversion path
The page, campaign, or workflow must make the next step obvious and remove friction from enquiry to follow-up.
Measurement
Success needs to be tracked through calls, forms, bookings, qualified leads, and revenue signals, not only impressions or traffic.
Compounding value
The best specialist work improves future campaigns by strengthening content, tracking, trust, and decision-making.
How we turn the strategy into measurable work.
These are not software platforms. They are the operating layers we use to move from diagnosis to implementation, measurement, and ongoing improvement so the service supports real lead generation outcomes.
Audit
First stepWe review the current setup, market, competitors, tracking, website experience, and conversion path before recommending execution.
Strategy
CustomThe plan is shaped around buyer intent, service value, timeline, competition, and the role this service plays in the full lead generation system.
Implementation
Senior-ledExecution is handled with the technical, content, design, tracking, and operational detail required for measurable outcomes.
Measurement
Business KPIsReporting connects work to calls, forms, bookings, lead quality, cost per lead, conversion rate, or revenue signals where possible.
Optimisation
OngoingWe use performance data to refine the work, remove friction, improve relevance, and shift focus toward what produces qualified enquiries.
Handoff
ClearClients receive clear explanations, decisions, and next steps so they understand what changed and why it matters.
Proven outcomes.
More
more inbound calls
Lower
more form submissions
SEO foundation improvement
A growth-focused website needed stronger technical and content foundations. We prioritised the highest-impact fixes, connected pages through clearer architecture, improved page experience, and made the site easier for both buyers and search engines to understand.
More
more inbound calls
Lower
more form submissions
+228%
Booked service calls
-41%
Cost per lead
Maple Comfort
Local SEO, paid media, and conversion improvements helped turn high-intent searches into booked calls and clearer attribution.
+228%
Booked service calls
-41%
Cost per lead
+312%
Inbound calls
#1
Map pack
Limo4All
Search expansion and conversion-focused pages improved visibility for premium transportation searches and increased inbound calls.
+312%
Inbound calls
#1
Map pack
Our Strategic Process
Find the constraint before recommending the tactic.
We review the business model, service areas, competitors, website, tracking, campaigns, content, proof, and current conversion path so the plan starts from evidence.
Book a Free CallPhase 1 of 5
Audit
All phases
Next: Strategy
Answers, before you ask.
The most common questions we hear about services, process, timelines, and fit — answered plainly.
Google cross-references your business data across multiple sources to verify legitimacy. Inconsistent NAP data signals unreliability and suppresses your map pack position — even if everything else is correct.
Industry perspectives.
Practical guides and data-backed insights from our senior team.
Local SEO
How to decide if Citation Audit & Build is the right next move
How to decide if Citation Audit & Build is the right next move
A practical guide to understanding when citation audit & build should be prioritised and what should be fixed first.
Lead Generation
Why service businesses lose leads after the first click
Why service businesses lose leads after the first click
Most lead generation problems are not caused by one channel. They come from weak trust, poor tracking, unclear pages, or slow follow-up.
Strategy
How Outlier scopes growth work before quoting
How Outlier scopes growth work before quoting
Scope depends on competition, current assets, integrations, page count, tracking, and the business value of each lead.
Let's build something that
compounds over time.
One senior team. Every channel. No hand-offs. Book a Free Call and we'll review your current setup before we speak.