GOOGLE SEARCH CAMPAIGNS
Search campaigns built for revenue,
not impressions.
Google Search is the highest-intent advertising channel that exists. We build campaigns structured around revenue — intent-layered keyword architecture, RSA copy testing, and negative keyword management that keeps your budget on the searches that convert.
View our workGrowth plan for Google Search Campaigns
Campaign architecture
Ad groups are separated by service, location, intent, and value.
Copy and extensions
Ads answer the searcher's immediate need and expand trust with useful extensions.
Bidding strategy
Bids are selected based on data maturity, lead value, and conversion volume.
4.2x
Avg ROAS
-38%
CPA vs. prior agency
$0
% of spend fees
Primary goal
More leads
Outlier
Senior-led
4.2x
Avg ROAS
-38%
CPA vs. prior agency
$0
% of spend fees
Full
Service depth
Google Search captures buyers already looking for your service.
Search campaigns work because the intent already exists. The challenge is controlling which searches trigger ads, matching the landing page, and measuring lead quality instead of clicks.
Google Search Campaigns is a specialist growth service focused on turning search demand, website traffic, customer trust, and follow-up into measurable calls, bookings, quote requests, purchases, or qualified sales conversations.
4.2x
Avg ROAS
-38%
CPA vs. prior agency
$0
% of spend fees
Full
Service depth
These issues quietly reduce visibility, trust, and lead quality.
We build campaigns around high-intent keywords, negative keyword discipline, conversion tracking, bidding strategy, ad copy testing, and landing pages that match the search.
We do not treat the service as a loose checklist. We connect strategy, implementation, reporting, and buyer behaviour so the work supports calls, bookings, quote requests, purchases, or qualified sales conversations.
Every service under one roof.
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High-intent keywords
Queries from buyers ready to call, book, compare, or request a quote.
Active coverage area
High-intent keywords
View
1/6
Intent
Buyer need
Proof
Trust signal
Action
Lead path
Mapped to buyer intent and commercial value
Connected to tracking, reporting, and conversion paths
Reviewed against competitors and current performance
Not sure where to start?
Talk to our teamBuilt for performance at every layer.
High-intent keywords
We separate ready-to-buy searches from research terms so budget goes toward likely enquiries.
Search term control
Negative keywords and query review prevent spend from leaking into jobs, DIY, free, and unrelated searches.
Conversion tracking
Calls, forms, bookings, and qualified lead feedback are connected before optimisation decisions are trusted.
Landing page alignment
The page must match the keyword and ad or conversion rates fall even when clicks look strong.
How we turn the strategy into measurable work.
These are not software platforms. They are the operating layers we use to move from diagnosis to implementation, measurement, and ongoing improvement so the service supports real lead generation outcomes.
Audit
First stepWe review the current setup, market, competitors, tracking, website experience, and conversion path before recommending execution.
Strategy
CustomThe plan is shaped around buyer intent, service value, timeline, competition, and the role this service plays in the full lead generation system.
Implementation
Senior-ledExecution is handled with the technical, content, design, tracking, and operational detail required for measurable outcomes.
Measurement
Business KPIsReporting connects work to calls, forms, bookings, lead quality, cost per lead, conversion rate, or revenue signals where possible.
Optimisation
OngoingWe use performance data to refine the work, remove friction, improve relevance, and shift focus toward what produces qualified enquiries.
Handoff
ClearClients receive clear explanations, decisions, and next steps so they understand what changed and why it matters.
Proven outcomes.
More
more qualified leads
Lower
less wasted spend
Paid traffic conversion cleanup
A lead generation campaign was spending budget without enough qualified enquiries. We tightened intent, rebuilt landing page alignment, improved tracking, clarified CTAs, and used lead quality feedback to shift budget toward the searches and pages producing better opportunities.
More
more qualified leads
Lower
less wasted spend
+228%
Booked service calls
-41%
Cost per lead
Maple Comfort
Local SEO, paid media, and conversion improvements helped turn high-intent searches into booked calls and clearer attribution.
+228%
Booked service calls
-41%
Cost per lead
+312%
Inbound calls
#1
Map pack
Limo4All
Search expansion and conversion-focused pages improved visibility for premium transportation searches and increased inbound calls.
+312%
Inbound calls
#1
Map pack
Our Strategic Process
Find the constraint before recommending the tactic.
We review the business model, service areas, competitors, website, tracking, campaigns, content, proof, and current conversion path so the plan starts from evidence.
Book a Free CallPhase 1 of 5
Audit
All phases
Next: Strategy
Answers, before you ask.
The most common questions we hear about services, process, timelines, and fit — answered plainly.
Search campaigns can generate enquiries shortly after launch if tracking, keywords, ads, and landing pages are ready. Optimisation usually needs several weeks of query and conversion data.
Industry perspectives.
Practical guides and data-backed insights from our senior team.
Google Ads
How to decide if Google Search Campaigns is the right next move
How to decide if Google Search Campaigns is the right next move
A practical guide to understanding when google search campaigns should be prioritised and what should be fixed first.
Lead Generation
Why service businesses lose leads after the first click
Why service businesses lose leads after the first click
Most lead generation problems are not caused by one channel. They come from weak trust, poor tracking, unclear pages, or slow follow-up.
Strategy
How Outlier scopes growth work before quoting
How Outlier scopes growth work before quoting
Scope depends on competition, current assets, integrations, page count, tracking, and the business value of each lead.
Let's build something that
compounds over time.
One senior team. Every channel. No hand-offs. Book a Free Call and we'll review your current setup before we speak.