What you are actually paying for
Google Ads management is not just pressing launch on a campaign. Good management includes account structure, keyword strategy, negative keywords, ad copy, landing page alignment, conversion tracking, budget pacing, search term review, reporting, and ongoing optimisation.
For Peterborough businesses, management fees commonly depend on how many services, locations, campaigns, landing pages, and conversion paths need to be managed. A small campaign is very different from a multi-service business covering Peterborough, the Kawarthas, and nearby communities.
Typical planning ranges
Many local campaigns start around $750 to $2,000+ per month for management, plus ad spend. Setup work may be separate if the account needs conversion tracking, landing pages, call tracking, CRM integration, or a full rebuild. Ad spend itself depends on competition, target lead volume, and how valuable each customer is to the business.
Lower scope: one primary service, focused service area, basic call and form tracking.
Mid scope: multiple services, dedicated landing pages, call tracking, form tracking, and monthly optimisation.
Higher scope: multiple service lines, multiple locations, CRM attribution, offline conversion imports, and aggressive testing.
$750-$2K+
Common management range for many local campaigns
Separate
Ad spend should be paid directly to Google
Monthly
Optimisation matters after launch
Why the cheapest option can cost more
A low management fee can be expensive if the account wastes ad spend. Poor match types, weak negative keywords, missing call tracking, broad geographic targeting, and homepage traffic can burn through budget without producing qualified enquiries. The true cost is not the management fee alone; it is management fee plus wasted spend plus missed revenue.
What Peterborough Businesses Should Require
Separate ad spend and management fees
Ownership of the Google Ads account
Call and form tracking before scaling spend
Search term review and negative keyword expansion
Reports that explain lead quality and next actions
Related service page
For city-specific campaign planning, review our Peterborough Google Ads management page.
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