From page 4 to position 1 — across every core dental keyword in Toronto.
Organic Traffic
+312%
+312%
Organic website traffic
11 mo.
To achieve primary keyword page 1
4 × #1
Map pack positions across locations
Campaign Status
Active · Exceeding targets
11 mo.
To achieve primary keyword page 1
Meridian Dental Group
+312%
Organic website traffic
11 mo.
To achieve primary keyword page 1
4 × #1
Map pack positions across locations
+187%
New patient enquiries from organic
120+
New 5-star reviews in 90 days
91/100
Final page speed score (from 31)
Diagnostic Snapshot
Before Outlier
Page Speed Score
31/100
Map Pack Positions
0
Primary Keyword Rankings
Page 3–5
Monthly Organic Calls
~12/mo
After Outlier
Organic website traffic
+312%
To achieve primary keyword page 1
11 mo.
Map pack positions across locations
4 × #1
New patient enquiries from organic
+187%
Project Details
Services
SEO · Local SEO · Content Marketing
Industry
Healthcare / Dental
Location
Toronto, Ontario
Duration
11 months
Top Result
+312%
Organic website traffic
About the Client
Meridian Dental Group is a multi-location dental practice with four Toronto clinics serving patients across the city since 2011. Despite 13 years of operation and strong patient satisfaction scores, their website was invisible on Google — ranking on page 3–5 for their most important service keywords and entirely absent from the Google Maps results. They came to Outlier after an unsuccessful engagement with two previous agencies who produced reports but not results.
Zero map pack visibility
Despite having four Toronto locations, Meridian didn't appear in a single Google Maps resu…
Severe technical SEO issues
An audit revealed 140+ crawl errors, duplicate content across all four location pages, mis…
No content strategy
The existing website had thin service pages with fewer than 200 words each and no blog or …
Healthcare / Dental · Toronto, ON
The Situation
Before engaging Outlier, Meridian Dental Group faced a combination of challenges that were actively suppressing their growth. Here's what we found.
Despite having four Toronto locations, Meridian didn't appear in a single Google Maps result for any dental search term. Their Google Business Profiles were unclaimed, incomplete, and had fewer than 5 reviews each.
An audit revealed 140+ crawl errors, duplicate content across all four location pages, missing canonical tags, and a site speed score of 31/100 — all of which were actively suppressing rankings regardless of content quality.
The existing website had thin service pages with fewer than 200 words each and no blog or topical content. Competitors were ranking with comprehensive procedure guides, FAQ content, and location-specific pages that Meridian simply didn't have.
Our Approach
Every engagement is custom-built for the client's specific situation. No templates, no recycled playbooks. Here's exactly what we did for Meridian Dental Group.
We resolved all 140+ crawl errors, implemented proper canonical tags, rebuilt the site's internal linking architecture, and improved page speed from 31 to 91/100 through image optimisation, lazy loading, and server configuration. Core Web Vitals went green across all pages.
All four Google Business Profiles were claimed, rebuilt from scratch, and optimised with the correct service categories, complete service menus, professional photography, and Q&A content. We implemented a systematic review generation programme that produced 120+ new 5-star reviews within 90 days.
We built a comprehensive content strategy covering every dental procedure, patient concern, and local search intent relevant to the Toronto market. This included four location-specific service pages, 24 procedure guides, and an ongoing monthly blog programme targeting informational dental queries.
We built consistent NAP citations across 45+ directories and acquired local backlinks from Toronto healthcare directories, dental association listings, and community publications — all of which directly elevated map pack rankings.
Search Position Data
Tracked via Google Search Console and Semrush across the full campaign duration. Every position is verified and attributed.
Source: Google Search Console · Semrush
Positions reflect end-of-campaign data
Keyword
Before
After
Δ
dentist toronto
dental clinic toronto
emergency dentist toronto
invisalign toronto
toronto dental implants
teeth whitening toronto
+27 positions
Avg. rank improvement
6/6
Keywords on page 1
6 keywords
Top 3 rankings
Final Outcomes
+312%
Organic website traffic
11 mo.
To achieve primary keyword page 1
4 × #1
Map pack positions across locations
+187%
New patient enquiries from organic
120+
New 5-star reviews in 90 days
91/100
Final page speed score (from 31)
Performance Overview
Full Campaign DurationOrganic website traffic
+312%
To achieve primary keyword page 1
11 mo.
Map pack positions across locations
4 × #1
New patient enquiries from organic
+187%
"Outlier didn't just improve our rankings — they rebuilt the entire foundation of how we appear online. The difference in patient enquiries from organic search alone has been transformative. For the first time in 13 years, we're the first result when someone searches for a Toronto dentist."
Dr. James Meridian
Founder, Meridian Dental Group
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