REDIRECT AUDIT & FIXES
Eliminate chains. Preserve every point
of your link equity.
Every redirect hop costs you PageRank. A redirect chain (A→B→C→D) can bleed up to 15% of link equity at each hop. And redirect loops cause Googlebot to stop crawling entirely. We audit, map, and fix every redirect on your site with clean, direct 301s.
View our workGrowth plan for Redirect Audit & Fixes
Business impact
Redirect Audit & Fixes is evaluated by how it supports leads, trust, visibility, and conversion, not just whether tasks were completed.
Strategy first
We start with the market, buyer intent, current gaps, and the role this service plays in the larger growth system.
Execution detail
Implementation is handled with the small technical and messaging details that usually separate average results from useful ones.
100%
Chain elimination
Full
URL mapping
301
Verified implementation
Primary goal
More leads
Outlier
Senior-led
100%
Chain elimination
Full
URL mapping
301
Verified implementation
Expert
Service depth
Redirect Audit & Fixes should create measurable business value.
Redirect Audit & Fixes is a specialist growth service focused on turning search demand, website traffic, customer trust, and follow-up into measurable calls, bookings, quote requests, purchases, or qualified sales conversations.
Redirect Audit & Fixes is a specialist growth service focused on turning search demand, website traffic, customer trust, and follow-up into measurable calls, bookings, quote requests, purchases, or qualified sales conversations.
100%
Chain elimination
Full
URL mapping
301
Verified implementation
Expert
Service depth
These issues quietly reduce visibility, trust, and lead quality.
Redirect Audit & Fixes works best when it is connected to your website, campaigns, tracking, proof, and follow-up process.
We do not treat the service as a loose checklist. We connect strategy, implementation, reporting, and buyer behaviour so the work supports calls, bookings, quote requests, purchases, or qualified sales conversations.
Every service under one roof.
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Business impact
Redirect Audit & Fixes is evaluated by how it supports leads, trust, visibility, and conversion, not just whether tasks were completed.
Active coverage area
Business impact
View
1/4
Intent
Buyer need
Proof
Trust signal
Action
Lead path
Mapped to buyer intent and commercial value
Connected to tracking, reporting, and conversion paths
Reviewed against competitors and current performance
Not sure where to start?
Talk to our teamBuilt for performance at every layer.
Crawl clarity
Search engines need clean templates, indexable pages, working redirects, and internal links that make important content easy to understand.
Performance
Mobile speed, layout stability, script weight, and rendering behaviour affect both user experience and organic growth.
Structured signals
Schema should describe visible content accurately, not add noise or fake claims that increase validation risk.
Prioritisation
Technical recommendations are ranked by business impact so teams know what to fix first, what can wait, and what should be ignored.
How we turn the strategy into measurable work.
These are not software platforms. They are the operating layers we use to move from diagnosis to implementation, measurement, and ongoing improvement so the service supports real lead generation outcomes.
Audit
First stepWe review the current setup, market, competitors, tracking, website experience, and conversion path before recommending execution.
Strategy
CustomThe plan is shaped around buyer intent, service value, timeline, competition, and the role this service plays in the full lead generation system.
Implementation
Senior-ledExecution is handled with the technical, content, design, tracking, and operational detail required for measurable outcomes.
Measurement
Business KPIsReporting connects work to calls, forms, bookings, lead quality, cost per lead, conversion rate, or revenue signals where possible.
Optimisation
OngoingWe use performance data to refine the work, remove friction, improve relevance, and shift focus toward what produces qualified enquiries.
Handoff
ClearClients receive clear explanations, decisions, and next steps so they understand what changed and why it matters.
Proven outcomes.
More
faster pages
Lower
cleaner indexing
SEO foundation improvement
A growth-focused website needed stronger technical and content foundations. We prioritised the highest-impact fixes, connected pages through clearer architecture, improved page experience, and made the site easier for both buyers and search engines to understand.
More
faster pages
Lower
cleaner indexing
+228%
Booked service calls
-41%
Cost per lead
Maple Comfort
Local SEO, paid media, and conversion improvements helped turn high-intent searches into booked calls and clearer attribution.
+228%
Booked service calls
-41%
Cost per lead
+312%
Inbound calls
#1
Map pack
Limo4All
Search expansion and conversion-focused pages improved visibility for premium transportation searches and increased inbound calls.
+312%
Inbound calls
#1
Map pack
Our Strategic Process
Find the constraint before recommending the tactic.
We review the business model, service areas, competitors, website, tracking, campaigns, content, proof, and current conversion path so the plan starts from evidence.
Book a Free CallPhase 1 of 5
Audit
All phases
Next: Strategy
Answers, before you ask.
The most common questions we hear about services, process, timelines, and fit — answered plainly.
Even a single 3-hop chain (A→B→C→final) is losing you PageRank on every link pointing to URL A. If you have links from high-authority sites pointing to redirected URLs, fixing those chains can produce measurable ranking improvements within weeks.
Industry perspectives.
Practical guides and data-backed insights from our senior team.
Technical SEO
How to decide if Redirect Audit & Fixes is the right next move
How to decide if Redirect Audit & Fixes is the right next move
A practical guide to understanding when redirect audit & fixes should be prioritised and what should be fixed first.
Lead Generation
Why service businesses lose leads after the first click
Why service businesses lose leads after the first click
Most lead generation problems are not caused by one channel. They come from weak trust, poor tracking, unclear pages, or slow follow-up.
Strategy
How Outlier scopes growth work before quoting
How Outlier scopes growth work before quoting
Scope depends on competition, current assets, integrations, page count, tracking, and the business value of each lead.
Let's build something that
compounds over time.
One senior team. Every channel. No hand-offs. Book a Free Call and we'll review your current setup before we speak.