STRUCTURED DATA & SCHEMA MARKUP
Rich snippets that earn more clicks —
before you outrank anyone.
Schema markup tells Google exactly what your content is — and earns rich results (star ratings, FAQs, how-to steps, product prices) that dramatically increase CTR from the same ranking position. A position #3 result with star ratings often outperforms position #1 without them.
View our workGrowth plan for Structured Data & Schema Markup
Schema audit
We identify missing, conflicting, invalid, deprecated, or misleading markup.
Page-type mapping
Each template gets only the schema types that accurately describe visible content.
Implementation
JSON-LD is added through reusable templates and tested after deployment.
12+
Schema types implemented
+22%
Avg CTR lift
4–6 wks
Rich results eligibility
Primary goal
More leads
Outlier
Senior-led
12+
Schema types implemented
+22%
Avg CTR lift
4–6 wks
Rich results eligibility
Expert
Service depth
Structured data helps search engines understand the page accurately.
Schema is not a magic ranking trick. It is technical markup that describes visible content such as the organization, services, local business details, articles, FAQs, breadcrumbs, products, and reviews where appropriate.
Schema and structured data implementation is a technical SEO service that uses accurate JSON-LD markup to describe visible page content, business details, services, articles, breadcrumbs, and local entity information without adding misleading or hidden claims.
12+
Schema types implemented
+22%
Avg CTR lift
4–6 wks
Rich results eligibility
Expert
Service depth
These issues quietly reduce visibility, trust, and lead quality.
We implement JSON-LD that matches visible content, avoids fake claims, validates cleanly, and supports the page type: Organization, LocalBusiness, Service, BlogPosting, Article, BreadcrumbList, and FAQPage where relevant.
We do not treat the service as a loose checklist. We connect strategy, implementation, reporting, and buyer behaviour so the work supports calls, bookings, quote requests, purchases, or qualified sales conversations.
Every service under one roof.
Swipe or use arrows · 1 of 6
Organization schema
The business entity, brand, logo, contact details, and sameAs profiles defined clearly.
Active coverage area
Organization schema
View
1/6
Intent
Buyer need
Proof
Trust signal
Action
Lead path
Mapped to buyer intent and commercial value
Connected to tracking, reporting, and conversion paths
Reviewed against competitors and current performance
Not sure where to start?
Talk to our teamBuilt for performance at every layer.
Organization schema
Defines the business entity consistently across the site.
LocalBusiness schema
Describes real headquarters and service area without fake office locations.
Service schema
Used on service pages where the visible content describes a specific service.
Article and breadcrumb schema
Supports content pages and helps search engines understand site structure.
How we turn the strategy into measurable work.
These are not software platforms. They are the operating layers we use to move from diagnosis to implementation, measurement, and ongoing improvement so the service supports real lead generation outcomes.
Audit
First stepWe review the current setup, market, competitors, tracking, website experience, and conversion path before recommending execution.
Strategy
CustomThe plan is shaped around buyer intent, service value, timeline, competition, and the role this service plays in the full lead generation system.
Implementation
Senior-ledExecution is handled with the technical, content, design, tracking, and operational detail required for measurable outcomes.
Measurement
Business KPIsReporting connects work to calls, forms, bookings, lead quality, cost per lead, conversion rate, or revenue signals where possible.
Optimisation
OngoingWe use performance data to refine the work, remove friction, improve relevance, and shift focus toward what produces qualified enquiries.
Handoff
ClearClients receive clear explanations, decisions, and next steps so they understand what changed and why it matters.
Proven outcomes.
More
cleaner validation
Lower
better page understanding
SEO foundation improvement
A growth-focused website needed stronger technical and content foundations. We prioritised the highest-impact fixes, connected pages through clearer architecture, improved page experience, and made the site easier for both buyers and search engines to understand.
More
cleaner validation
Lower
better page understanding
+228%
Booked service calls
-41%
Cost per lead
Maple Comfort
Local SEO, paid media, and conversion improvements helped turn high-intent searches into booked calls and clearer attribution.
+228%
Booked service calls
-41%
Cost per lead
+312%
Inbound calls
#1
Map pack
Limo4All
Search expansion and conversion-focused pages improved visibility for premium transportation searches and increased inbound calls.
+312%
Inbound calls
#1
Map pack
Our Strategic Process
Find the constraint before recommending the tactic.
We review the business model, service areas, competitors, website, tracking, campaigns, content, proof, and current conversion path so the plan starts from evidence.
Book a Free CallPhase 1 of 5
Audit
All phases
Next: Strategy
Answers, before you ask.
The most common questions we hear about services, process, timelines, and fit — answered plainly.
Structured data helps search engines understand content and can support rich results, but it is not a direct shortcut to rankings.
Industry perspectives.
Practical guides and data-backed insights from our senior team.
Technical SEO
How to decide if Structured Data & Schema Markup is the right next move
How to decide if Structured Data & Schema Markup is the right next move
A practical guide to understanding when structured data & schema markup should be prioritised and what should be fixed first.
Lead Generation
Why service businesses lose leads after the first click
Why service businesses lose leads after the first click
Most lead generation problems are not caused by one channel. They come from weak trust, poor tracking, unclear pages, or slow follow-up.
Strategy
How Outlier scopes growth work before quoting
How Outlier scopes growth work before quoting
Scope depends on competition, current assets, integrations, page count, tracking, and the business value of each lead.
Let's build something that
compounds over time.
One senior team. Every channel. No hand-offs. Book a Free Call and we'll review your current setup before we speak.