A premium outdoor landscaping company turned seasonal search demand into a steady estimate pipeline.
Organic Traffic
+215%
+215%
Qualified estimate requests
-38%
Cost per lead
4.1×
Google Ads ROAS
Campaign Status
Active · Exceeding targets
-38%
Cost per lead
Greenscape Designs
+215%
Qualified estimate requests
-38%
Cost per lead
4.1×
Google Ads ROAS
5.2%
Landing page conversion rate
+164%
Organic service-page traffic
60 days
To initial results
Diagnostic Snapshot
Before Outlier
Monthly Estimate Requests
~11
Landing Page CVR
1.4%
Tracked Lead Sources
None
Organic Service Pages
3
After Outlier
Qualified estimate requests
+215%
Cost per lead
-38%
Google Ads ROAS
4.1×
Landing page conversion rate
5.2%
Project Details
Services
Google Ads · Local SEO · Landing Page Design
Industry
Landscaping / Outdoor Home Services
Location
Hamilton & Burlington, Ontario
Duration
Ongoing (initial results: 60 days)
Top Result
+215%
Qualified estimate requests
About the Client
Greenscape Designs is a premium outdoor landscaping and home services company serving Hamilton, Burlington, and surrounding communities. Their portfolio was strong, but their digital presence did not show the full range of garden design, lawn care, hardscaping, and outdoor living work they could deliver. Most leads came through referrals, leaving the company exposed during slower seasonal periods.
Seasonal demand spikes with inconsistent lead flow
Search demand for landscaping services changed dramatically by season, but the existing ca…
Too many services competing on one generic page
Garden design, lawn care, hardscaping, and outdoor living services were all presented thro…
No conversion tracking or attribution
There was no reliable call tracking, form tracking, or campaign attribution. Greenscape co…
Landscaping / Home Services · Hamilton & Burlington, ON
The Situation
Before engaging Outlier, Greenscape Designs faced a combination of challenges that were actively suppressing their growth. Here's what we found.
Search demand for landscaping services changed dramatically by season, but the existing campaigns did not adjust budgets, keywords, or landing pages around those shifts. The result was wasted spend during low-intent periods and missed opportunity during peak estimate windows.
Garden design, lawn care, hardscaping, and outdoor living services were all presented through the same generic website flow. Buyers searching for a specific project type had to work too hard to understand fit, pricing expectations, and next steps.
There was no reliable call tracking, form tracking, or campaign attribution. Greenscape could see enquiries coming in, but could not tell which keywords or pages were producing qualified outdoor project leads.
Our Approach
Every engagement is custom-built for the client's specific situation. No templates, no recycled playbooks. Here's exactly what we did for Greenscape Designs.
We rebuilt the account around high-intent landscaping searches, separating garden design, lawn care, hardscaping, and outdoor living keywords. Budgets were adjusted by season and service margin so the highest-value work received priority during peak buying windows.
We designed separate landing pages for core services, each with relevant project photography, service details, location targeting, and a simple estimate request flow. This made each click more relevant and improved lead quality.
We expanded local SEO coverage around service and city combinations, improved internal linking, and strengthened Google Business Profile content with project categories, service descriptions, and seasonal updates.
Call tracking and form tracking were connected to campaign reporting, allowing budget to move toward the keywords and pages producing serious estimate requests instead of low-value general enquiries.
Search Position Data
Tracked via Google Search Console and Semrush across the full campaign duration. Every position is verified and attributed.
Source: Google Search Console · Semrush
Positions reflect end-of-campaign data
Keyword
Before
After
Δ
landscaping hamilton
garden design burlington
hardscaping hamilton
lawn care burlington
patio contractor hamilton
outdoor landscaping burlington
+27 positions
Avg. rank improvement
6/6
Keywords on page 1
4 keywords
Top 3 rankings
Final Outcomes
+215%
Qualified estimate requests
-38%
Cost per lead
4.1×
Google Ads ROAS
5.2%
Landing page conversion rate
+164%
Organic service-page traffic
60 days
To initial results
Performance Overview
Full Campaign DurationQualified estimate requests
+215%
Cost per lead
-38%
Google Ads ROAS
4.1×
Landing page conversion rate
5.2%
"The biggest change was lead quality. We started getting estimate requests for the exact outdoor projects we wanted — patios, garden redesigns, and hardscaping work — instead of broad calls that went nowhere."
Daniel Mercer
Owner, Greenscape Designs
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